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Blog reviews have exploded as a means to promote the latest product or website for families. An online version of “word of mouth” marketing, getting products into the hands of top online influencers can translate to increased customers and sales. With over 1,000 members, the Double Duty Divas include some of the top review bloggers who are manually pre-approved to the network.  Some statistics:

• –35.3 million moms are online with children under the age of 18.
• –There are only about 40 million moms, total, with children that age, across the U.S.
• –67% of moms online look for help making a purchasing decision.
• –78% of consumers trust peer recommendations and only 14% trust advertisements. (Kodak Social Media Tips)

Women are spending more and more time online and looking to the Internet, specifically blogs, for advice on purchases.

• –79% of all moms in the U.S. with children under the age of 18 are active in social media. Of these moms, about one in four (23%) said they have purchased a children’s product as a result of a recommendation from a social networking site or blog.
• –Active social media moms who purchased a children’s product based on a social media recommendation said that, on average, they did so five times in the past year.
• –More than half (55%) of these moms said they made their purchase because of a recommendation from a personal review blog and 40% from a Facebook recommendation.

However, not all blogs are created equal.  The Double Duty Diva’s mission is to use our combined years of blogging experience to coordinate campaigns which best fit the needs of each company.  Our network members must apply and we screen each applicant to ensure they are capable of creating engaging content and demonstrate knowledge on how to effectively spread your brand’s message.

We know, trust and love our network!

Sources:

“From Marketing Fog to Mommy Blog,” Stephanie Azzarone

NPD Group Inc. study comissioned by Child’s Play Communications

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