Traditional SEO “on page” strategies–title tags, meta tags, link building– rules have changed. Multichannel content (video for example) plus social media (Instagram) is now impacting your SEO! By some accounts, on-page SEO accounts for 30% and real life (social media etc.) accounts for 70% of search engine optimization. User experience matters now. Page load time and content organization, for instance, play a part in your SEO rankings.
#1: Think About Your Reader’s Mobile Experience
Sites without a responsive design for mobile are now being penalized. Consider a responsive design. If you’re a WordPress user, search “responsive themes” on Google to find ones which are intuitively. Also, check GA (Google Analytics) for your mobile traffic and be sure to optimize for those users.
#2 Penguin Update
Panda…penguin…turns out these are not just animals but also names for when Google updates their algorithm. Who knew? The latest update penalizes blogs for over-optimization. For example, keyword stuffing and over-linking to your blog from sites not related to yours are being penalized more than ever. In other words, don’t exchange links if there is no natural connection and never pay for links.
#3 Social Trust Indicators Are Important
With the new algorithm less at inbound links and links coming from your community . For SEO benefits, Google+ is important even if they are “the crazy old uncle of SEO.” Building some relationships on Google+ is beneficial and it’s worth building communities on that site. Twitter and Facebook mentions are necessary but Google does not measure the “Share All” buttons. Use the REAL Facebook like button for example.
This is NOT good news as I love the share buttons. Bummer.
#4 Search Plus Your World
If you’re logging into your social networks, Google will give preference when you Google a topic liked by your friends. I never heard of this so have to go back to the basics and learn about what Search Plus Your World does and how it can benefit my blog.
#5 Common Mistakes by Veteran Bloggers
- Broken Links (Use Broken Link Checker plugin and check periodically)
- No internal/external linking strategy (Google “spider tool” and do a site crawl to identify issues such as duplicate content, make a site plan or internal link schema, use a linking plugin like Yoast, learn about canonical links)
- Redirection problems
- Site load speed (Check your load time, optimize images (try SmushIt WP plugin), cache your site (total cache plugin), consider if you’ve outgrown your shared server and use a VPS or virtual private server.
- Bounce rate
#6 Google Authorship & Site Verification
- Claim your site in Google Webmaster Tools
- Create a Goole+ profile, add a headshot, verify your email and then verify authorship of your content.
- Use Google Insights